2. Personal Information. We automatically track certain basic information about our users and their Website actions. We use this information to do internal research on our members’ usage patterns, interests and general behavior to better understand and serve you and our community. We collect the following information about you and your use of the Website:
- your email;
- your name;
- additional information shared by you;
3. Protected Health Information. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal program that requires that all medical records and other individually identifiable health information used or disclosed by us in any form, whether electronically, on paper or orally, are kept properly confidential. This Act gives you significant rights to understand and control how your health information is used. HIPAA provides penalties for covered entities that misuse Protected Health Information. Examples of Protected Health Information are:
- demographic information that may identify you;
- social security number;
- your past, present or future physical or mental health or condition and related health care
4. Other Information. We may collect information such as:
- message(s) you send to us;
- information we receive from other sources, such as public databases, joint marketing partners, social media platforms, from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties.
5. Website analytics partner. We currently contract with online partners to help manage and optimize our business and communications. We use the services of the Website analytics partners to help us measure the effectiveness of our advertising, and how visitors use the Website.
6. Use of Personal Information. We use the information we collect about you:
- To respond to your inquiries and fulfill your requests;
- To keep a record of your contact information and correspondence, and use it to respond to you, if you contact us through the Platform;
- To send administrative information, for example, information regarding the Platform and changes to our terms, conditions, and policies;
- For our business purposes, such as data analysis, audits, fraud monitoring and prevention, enhancing, improving or modifying our Platform, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities;
- To create a better, more personalized experience for you based on your individual usage habits, improve our marketing and promotional efforts, analyze Website usage, and customize our Website’s content and layout in order to better meet your needs;
- To use for promotional, sales or any use that we consider appropriate, your correspondence with us, or photographs submitted for publication in the Website.
7. Disclosure of Personal Information. We may disclose the information we collect about you:
- To our third-party service providers that provide services such as Website hosting, Platform-related consulting and monitoring, data analysis, information technology and related infrastructure, customer service, email delivery, auditing and other similar services;
- Posted by you on the Platform or provided by you through registration process;
- To a third party (whether affiliated or unaffiliated with us) in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or membership interest (including in connection with any bankruptcy or similar proceedings);
procedures pursuant to the Digital Millennium Copyright Act. You authorize us to disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability. Without your affirmative consent, we do not sell, rent or otherwise share your personally identifiable information with other third parties, unless otherwise required as described above.
8. Collection of Personal Information and Other Information. We and our third party service providers may collect information about you in a variety of ways, including:
- Through your browser or device: certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type, screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Platform you are using. We use this information to ensure that the Platform function properly;
- Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with the Platform to, among other things, track the actions of users of the Platform (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Platform and response rates;
- IP Address: your “IP Address” is a number that is automatically assigned to the device that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Platform, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites and applications. We use IP Address for purposes such as calculating usage levels of the Platform, helping diagnose server problems, and administering the Platform;
- From you: information, such as your location, as well as other information, such as your preferred means of communication, is collected when you voluntarily provide this information. Unless combined with Personal Information, this information does not personally identify you or any other user of the Platform;
- By aggregating information: aggregated Personal Information does not personally identify you or any other user of the Platform;
9. Use and Disclosure of Protected Health Information. We may use and disclose your Protected Health Information in the following ways:
- For purposes of treatment, payment and healthcare operations. For example:
- We may disclose your protected health information to another physician or healthcare provider for purposes of a visit or in connection with the provision of follow-up treatment;
- We may use and disclose your protected health information to your health insurer or health plan in connection with the processing and payment of claims and other charges;
- We may use and disclose your protected health information in connection with its healthcare operations, such as providing customer services and conducting quality review assessments. We may engage third parties to provide various services for us. If any such third party must have access to your protected health information in order to perform its services, we will require that third party to enter an agreement that binds the third party to the use and disclosure restrictions outlined in this Notice;
- Upon your written authorization, to the extent such use or disclosure is consistent with your authorization. You may revoke any such authorization at any time;
- To the extent required by law;
- Under the following unique circumstances:
- To public health authorities or other governmental authorities for purposes including preventing and controlling disease, reporting child abuse or neglect, reporting domestic violence and reporting to the Food and Drug Administration regarding the quality, safety and effectiveness of a regulated product or activity. We may, in certain circumstances disclose protected health information to persons who have been exposed to a communicable disease or may otherwise be at risk of contracting or spreading a disease or condition;
- As authorized by, and to the extent necessary to comply with, workers’ compensation programs and other similar programs relating to work-related
illnesses or injuries;
- To a health oversight agency for authorized activities such as audits, investigations, inspections, licensing and disciplinary actions relating to the healthcare system or government benefit programs;
- As permitted by applicable law, in response to an order from a court or administrative agency, or in response to a subpoena or discovery request;
- To a law enforcement official, such as for purposes of identifying or locating a suspect, fugitive, material witness or missing person;
- To coroners, medical examiners and funeral directors for purposes such as identification, determining the cause of death and fulfilling duties relating to
- For the purposes of organ donation and transplantation;
- For research purposes;
- If necessary to prevent or lessen a serious and imminent threat to the health or safety of a person or the public;
- Of persons who are, or were, in the Armed Forces for purposes such as ensuring proper execution of a military mission or determining entitlement to benefits;
- To federal officials for intelligence and national security purposes.
10. Your Rights Regarding Your Protected Health Information. You have the following rights regarding the Protected Health Information maintained by us:
- Confidential Communication. You have a right to receive confidential communications of your Protected Health Information. You may request that we communicate with you through alternate means or at an alternate location, and we will accommodate your reasonable requests. You must submit your request in writing to us;
- Restrictions. You have a right to request restrictions on certain uses and disclosures of Protected Health Information for treatment, payment or healthcare operations. You also have a right to request that we restrict its disclosures of Protected Health Information to only certain individuals involved in your care or the payment of your care. You must submit your request in writing to us. We are not required to comply with your request. However, if we agree to comply with your request, we will be bound by such agreement, except when otherwise required by law or in the event of an emergency;
- Inspection and Copies. You have a right to inspect and copy your Protected Health Information. You must submit your request in writing to us. We may impose a fee for the costs of copying, mailing, labor and supplies associated with your request. We may deny your request to inspect and/or copy your protected health information in certain limited circumstances. If that occurs, we will inform you of the reason for the denial, and you may request a review of the denial.
- Amendment. You have a right to request that we amend your protected health information if you believe it is incorrect or incomplete, and you may request an amendment for as long as the information is maintained by us. You must submit your request in writing to us and provide a reason to support the requested amendment. We may, under certain circumstances, deny your request by sending you a written notice of denial. If we deny your request, you will be permitted to submit a statement of disagreement for inclusion in your records.
- Accounting of Disclosures. You have a right to receive an accounting of all disclosures we have made of your Protected Health Information. However, that right does not include disclosures made for treatment, payment or healthcare operations, disclosures made to you about your treatment, disclosures made pursuant to an authorization, and certain other disclosures. You must submit your request in writing to us and you must specify the time period involved (which must be for a period of time less than six years from the date of the disclosure). Your first accounting will be free of charge. However, we may charge you for the costs involved in fulfilling any additional request made within a period of 12 months. We will inform you of such costs in advance, so that you may withdraw or modify your request to save costs.
- Breach Notification. You have a right to be notified in the event that we discover a breach of Protected Health Information.
11. Use and Disclosure of Other Information. Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use it as described in Section 6, as well as for all the purposes for which we use and disclose Personal Information. In some instances, we may combine Personal Information and Other Information (such as combining your name with your geographical location). If we combine any Personal Information and Other Information, the combined information will be treated by us as Personal Information as long as it is combined.
13. Security. We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by
contacting us in accordance with the Section 24.
14. Your choice regarding our use of your Personal Information for marketing purposes. If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out of receiving these marketing-related emails by contacting us by sending us a written request. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you do opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, and you cannot opt-out from receiving administrative messages.
15. Health Information for Economic and Clinical Health Act (“HITECH Act”). Under HITECH Act we cannot refuse your request not to disclose your protected health information (“PHI”) to a health plan for purposes of carrying out payment or health care operations (and not for purposes of carrying out treatment) in instances where your services were paid out of pocket in full since no claim is being made against the plan as a third party payer. Under the HITECH
Act, if we maintain electronic health records (EHR), you have the right to access these in an electronic format and to direct us to send the EHR directly to a third party. We may only charge for the labor costs to transfer this information. Under the HITECH Act, all disclosures, including those for treatment, payment and healthcare operations, must be accounted for if the disclosure is made through an EHR. In response to a request, we will also provide you with a list and contact information for all relevant business associates for you to obtain an accounting of their disclosures of PHI.
16. How you can change or suppress your Personal Information. You may request to correct, update, suppress, or otherwise modify any of your Personal Information that you have previously provided to us through the Platform, or object to the use or processing of such Personal Information by us. In your request, please make clear what Personal Information you would like to have changed, whether you would like to have your Personal Information that you have provided to us suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information that you have provided to us. For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable. Please note that we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed.
removed from our databases due to technical and legal constraints (for example, we will not remove your information from our back up storage).
18. Use of electronic communication by minors. The Platform is not directed to individuals under the age of eighteen (18), and we request that these individuals not provide Personal Information through the Platform.
19. Cross-border transfer. The Platform is controlled and operated by us from the United States, and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Platform you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.
20. Sensitive information. We ask that you not send us, and not disclose, any sensitive Personal Information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, criminal background or trade union membership) on or through the Platform or otherwise to us.
23. Violation of Privacy Rights. You may notify us and the Secretary of the Department of Health and Human Services if you believe that your privacy rights have been violated. To file a complaint with us, you must submit a statement in writing to All Heart Homecare Agency, Inc., 1660 East 14th Street, 2nd Floor, Brooklyn, NY 11229. All Heart Homecare will not retaliate against you for filing a complaint.
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